A new strategy for Australian steel: InfraBuild focuses on carbon leadership, productivity and efficiency

Australia’s construction and infrastructure sectors are facing a new set of challenges: delivering the projects the country needs while improving productivity and reducing environmental impact.

InfraBuild’s new strategy is designed to respond to that shift.

The company has outlined three priorities that will shape its next phase of growth: driving carbon leadership, improving construction productivity and reducing cost while improving efficiency across the steel value chain.

Together, these initiatives position InfraBuild to support the infrastructure, renewable energy and construction projects that will help shape Australia’s future.

Chairman Sanjeev Gupta said the strategy reflects the important role steel will continue to play in the nation’s development.

“Australia needs a steel industry that is productive, competitive and built for the future. Our Sustainable Future strategy positions InfraBuild to deliver exactly that.”

“SENSE 600® represents the next era of reinforcing steel. By enabling engineers to achieve the same structural outcomes with less steel, it improves productivity across the construction sector while supporting lower embodied carbon outcomes.”

Leading the transition to lower embodied carbon steel

Driving carbon leadership is a central focus of InfraBuild’s strategy.

Through its circular steel model, the company transforms scrap into new steel products using electric arc furnace technology. This process significantly reduces the carbon intensity of steel production compared with traditional steelmaking methods.

By strengthening recycling capability and improving energy efficiency across its operations, InfraBuild aims to continue supporting the decarbonisation of construction materials used in infrastructure and building projects across Australia.

Unlocking productivity in construction

Improving productivity across the construction sector is another key focus.

Innovations such as SENSE 600® reinforcing steel allow engineers to achieve the same structural performance using less steel. This can reduce material requirements while improving efficiency across design and construction.

InfraBuild CEO Francisco Irazusta said innovation in steel products will play an important role in improving project outcomes.

“SENSE 600® is transforming the reinforcing market in Australia. It allows our customers to design smarter, build faster and reduce embodied carbon at the same time.”

“Our strategy focuses on improving productivity across the business while helping our customers deliver more efficient projects. Expanding the adoption of SENSE 600® is a key part of that future.”

Strengthening efficiency across the steel value chain

The strategy also focuses on improving efficiency across recycling, manufacturing and supply.

Strengthening these capabilities will help ensure reliable access to high-quality steel products while supporting major infrastructure, energy and construction projects across the country.

As Australia’s only vertically integrated steel recycler and electric arc furnace steelmaker, InfraBuild plays a critical role in transforming scrap into new steel products used across the construction and infrastructure sectors.

Supporting the future of Australian construction

Demand for infrastructure, housing, renewable energy and industrial development continues to grow across Australia.

InfraBuild’s strategy positions the business to support this growth by strengthening Australia’s circular steel capability, improving construction productivity and delivering lower embodied carbon steel solutions.

By combining innovation with a strong recycling and manufacturing network, InfraBuild aims to continue supporting the industries that build Australia.